Are you looking for ways to capture attention on Instagram? You are not alone. Some think that a higher follower count can help their brand get attention, and so they even buy Instagram followers for that.
But, while buying followers can bring engagement, you need to take advantage of Instagram highlights to hold that engagement. This is because 70% of Gen Z and 59% of millennials watch stories on Instagram daily.
Instagram stories are easy to consume, making them the best for creating brand awareness. But, the downside is that they vanish after a day and this is where the Instagram highlight comes into the picture.
So, continue reading to know the significance of Instagram highlights and the best 10 ways to display your brand.
What Are Instagram Highlights and Their Importance?
Instagram highlights are where you collect your stories to save on your profile. They allow users to categorize their content and make them easily accessible. It showcases important stories on Instagram.
The best part about Instagram highlights is that they never disappear from your profile until you delete them manually. Highlights are helpful for brands, startups, influencers, and business owners to maintain a portfolio.
You can save short videos and images from important events, and businesses can highlight their new launches or events. But how can you showcase your brand through this? Let’s know that!
10 Best Ways to Utilize Instagram Highlights for Displaying Your Brand
Instagram highlights can help businesses display their best products. It works as a more convenient way to draw potential customers’ attention quickly.
Best of all, you can direct your customers to your website. So, here are the 10 best ways to make your brand shine with story highlights on Instagram.
1. Showcase Business Services or Products
You can utilize Instagram highlights to feature your main services or products. Make separate highlights for every category and add images, videos, and descriptions to help visitors understand what you provide.
Highlight special features, advantages, and your brand USPs to display what your brand specializes in. It will help your brand stay ahead of your competitors.
2. Promote and Highlight Brand Events and Campaigns
Everyone knows how businesses use social media to promote their events and campaigns and increase brand awareness. You can highlight your upcoming and past campaigns and events on social media.
When visitors see the excitement of those events, they will understand what kind of events and campaigns your brand hosts. It may higher interest among the viewers.
3. Utilize User-generated Content
The best way to tell individuals how your brand cares for its customers is to highlight user-generated content. Dedicate a section in your Instagram to highlighting and sharing users’ experiences with your brand.
Share their reviews, videos, and photos of where they are using your services or products. It will foster trust for your brand and help your brand stand out.
4. Upload Glimpses of New Initiative of Your Brand
You can keep your audience in the loop about what your brand will launch. Share updates and sneak peek including behind-the-scenes in your story highlights.
This will ensure your followers and visitors know more about your brand like what you sell. Also, when you share it in your highlights, they will come back for future content.
5. Add Interactive Polls and Q&A Sessions
You can add engaging Q&A sessions and polls in your Instagram story highlights to engage Instagram users. This will encourage future participation and reviews.
This will also provide insights into customer preferences and behavior, which brands can use to refine their marketing strategies and make their campaigns more effective.
6. Highlight Brands’ Testimonials and Reviews
Make a highlight for showcasing customer reviews and testimonials. Positive feedback from satisfied customers can work like social proof for your brand.
When you feature this prominently in your highlight on Instagram, it fosters trust and displays your dedication to customer satisfaction. So, add as many reviews as you can frequently to ensure content consistency.
7. Feature Tutorials of Your Business Products
Featuring tutorial highlights can help customers to get the most out of your services or products. So, share more how-to videos and step-by-step guides to showcase your services or products’ versatility.
Through this, you can even address the common concerns of your customers. It streamlines their experience and helps your brand have sustainable growth.
8. Share Information about Upcoming Sales and Bonuses
The Instagram story highlights can be a great way to inform followers about your upcoming sales and bonuses. Through this, you can ensure your audience never miss out on any special offers.
Discounts, sales, and cashback always attract prospective customers to your Instagram account. This way, more people will know about your given opportunities.
9. Create Educational and Tutorial Highlights
If you share educational content like tutorials in your story highlights, you can showcase your brand as an industry expert. Create a “Tips and tricks” section and become a go-to option for information in your industry.
Answer some frequently asked questions and address industry trends. This will help you easily build trust among the prospects.
10.Incorporate Aesthetics and Branding
You can make your Instagram story highlights look more appealing and eye-catching by using customized highlight covers that match your brand.
Also, pick colors and styles that perfectly match your brand’s aesthetics. This will give your highlights a professional look and increase the brand’s visibility.
Conclusion: Elevate Your Brand With Instagram Highlights!
Instagram story highlights can offer businesses a unique opportunity to stand out on social media. Knowing how to utilize them to attract new customers is important.
So, follow the 10 ways mentioned and see the difference. Shuffle your strategies from time to time and reinforce your brand’s identity.
